Have you ever wondered why Apple technology company is so popular and why their products ar so well praised amongst almost all society groups? In my mynd Apple as a company is one of the few that has managed to integrate excellent design in their products and not just because that way they look better but because they are truly thinking about their customers and how will they use those products.
Apple products from iPhone to iPad and iMac computer line all have one thing in common and that is they all feel and look amazing. Basically apple has managed to design test and produce products that anybody likes and that is an amazing feat of engineering. Right from their first line of computers like the Apple 2 this company has managed to package their products in a way that consumers just can’t resist buying them and that is a great thing if you want to build one of the biggest technology companies in the world. These products are all created from materials that feel natural and unobtrusive but still provide the sense of strengths and resilience like aluminum and high strength plastic but that does not mean they cost more to manufacture as mass production is this companies main goal and from the start of this design process Apple engineers work together with their best product designers and marketing researchers to come up with a product that would be easy to manufacture, made from cheap materials and still contains those design features that make it great.
All these great designed products are like gems if you start to explore them more closely and as you look more deeply into those little things like the indicator lights or the edges of a computer or even that ingenious magnetic charger mechanism – they all are really well designed and do the best job possible with the minimum amount of effort. If you are not still convinced then next time you see an Apple computer look at the indicator light for when this computer is in the sleep mode. You will see that it blinks just like a heartbeat and in this way on a subconscious level this computer will feel more alive to you and you will get more attached to it but if you look at their concurrents like Dell or Asus then none of their products have this feature quite right and their indicator lights blink too fast or too slow and they just don’t feel calm and alive. The other thing that makes Apple gadgets great are their interaction design or the way how people interact with these devices on a hardware and software level as this also is very important. When you take a MAC computer and start using it you just feel like it was designed for you as everything is clear and understandable, there are no unobtrusive menus or other things and the performance is flawless as the software and hardware are perfectly linked together to form a machine that is just right for you.
I think that Steve Jobs was able to find people that were deeply passionate about design and these small things and together with them he managed to build the worlds biggest technology company but I hope that Apple will be able to live without this great leader and still thrive while introducing new devices and designing their forms, symbols and contextual performance.